Returns: The Silent Killer or Growth Opportunity for D2C Brands?
Returns are an inevitable part of e-commerce, but for Direct-to-Consumer (D2C) brands, they can be a particularly sensitive issue. With a direct relationship with customers, the onus of ensuring product satisfaction lies squarely on the brand. While returning a product can negatively impact profitability, they also offer valuable insights into customer behaviour and product performance. Understanding the Returns Landscape in D2C The D2C model has disrupted traditional retail by cutting out intermediaries and offering a […]